Service 01 — Paid Search

Microsoft Advertising.

Reach high-intent audiences on Bing, Microsoft Edge, Yahoo and partner networks — often at a significantly lower cost per click than Google, with less competition and genuinely valuable search volume your competitors are probably ignoring.

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More Than Just
Running Ads.

We manage Microsoft Advertising from the ground up — account setup or import, keyword research, campaign build, ongoing bid management and transparent monthly reporting. With less competition and lower CPCs than Google on most keywords, it is a channel that rewards businesses who take it seriously.

Keyword Research & Strategy

Deep-dive keyword analysis to find the exact terms your customers are searching — and the ones your competitors are missing.

Campaign Build & Setup

Structured campaign architecture built for performance — proper ad groups, match types, extensions and conversion tracking from day one.

Ongoing Optimisation

Continuous bid management, negative keyword pruning, A/B ad testing and Quality Score improvements to keep performance climbing.

Transparent Reporting

Monthly performance reports in plain English — what happened, why it happened, and what we're doing about it next month.

Our Microsoft Ads Process.

01

Discovery & Audit

We start by understanding your business, goals and current account performance — identifying what's working and what's wasting budget.

02

Strategy & Build

We build a campaign structure designed around your customer journey — right keywords, right match types, right bidding strategy.

03

Launch & Optimise

Campaigns go live with close monitoring in the first weeks. We tweak, test and refine based on real performance data.

04

Report & Scale

Monthly reporting keeps you in the loop. As performance improves, we identify opportunities to scale spend and results together.